Anybody that has been in a long term relationship knows there are some general rules to not screwing anything up. You always put the toilet seat back down after lifting it up (and make an effort when you aim). If she comes out wearing two different types of shoes and asks you, “which do you like better?” you simply ask which she likes best and go with that one. Take her out somewhere once a week (even if it is just Applebee’s). Admit to her when you were in the wrong (which happens like once every ten years but whatever). But what is one of the most important things? Don’t forget about the special days. She might try to tell you that she thinks Valentine’s Day is stupid but we guarantee that she won’t like being the only woman in the office without flowers. Do not ever forget her birthday. In fact, for most women, it isn’t a birthDAY it is actually a birthWEEK. Take the time to celebrate her even if you do think one week is a little overkill. No matter what, never forget an anniversary. It could be your wedding anniversary, first date anniversary, the first “bow chicka wow wow” anniversary, you name it, just don’t forget it.
Here is the harsh truth: men forget. Our mind was never a steel trap and if it weren’t for our smartphones, we might never remember a date (including our own birthday). Luckily for us, a company called Cobiati has just launched that should solve this problem for all men. The idea is simple: you place money into your account, fill out a questionnaire, and the team at Cobiati will pick something out for you. You input the dates you will be needing a gift and they will make sure you have a special gift picked out just for your wife or girlfriend. The process includes utilizing the questionnaire and also their team of experts that take into account small things like how big a handbag should be depending on her size or if the color of the bag will look good with her hair. I got the chance to chat with the Co-Founder of Cobiati and she let me do a trial run to experience the Cobiati process. I filled out the questionnaire with my wife in mind, gave them a budget, and was told what my hypothetical gift would be. I showed that gift to my wife and she screamed something along the lines of “GET IT FOR ME NOW!!” and I realized Cobiati was the real deal. I would never feel comfortable buying a handbag for my wife on my own but with this team of awesome personal shoppers, they really tailored the gift to my wife.