The nights that we are all sitting around at 2AM with all of our buddies and the conversation seems to take a weird turn, it is a matter of time before you hear something that cracks everybody up or horrifies them. You might hear one of the “manly men” admit to having an amazing purse collection. It could be that one of your friends admit to having fantasies about Rosie O’Donnell or some other twisted fantasy but you aren’t able to get it on video in time. That is the problem with smart phones because you aren’t able to act quickly enough to capture the event in time.
Kapture is a new gadget that everybody will love and probably utilize as a form of insurance whenever they’re in a situation that should never be forgotten. Gadgets 4 Guys immediately thought of catching your buddies saying something completely stupid but it could also act as a pretty useful business tool. If you have ever heard your boss say, “I might forget about this at some point” or anything that begins with “I promise” you should probably tap the top of Kapture. What this will do is automatically record the last 60 seconds of what audio it captured and allow it to be transferred over to a smart phone. This will give you the ability to keep the Kapture audio file for as long as you need and be able to go back and play whatever was said or heard. Kapture runs on a continuous loop which is how it is able to function. There are other great ideas you might be able to utilize Kapture for which could range from song writers getting a hint of inspiration to comedians trying to record the perfect one liner. The band isn’t obtrusive and actually is quite stylish which makes it easy to wear at all times.
We actually managed to score an interview with the makers of Kapture. We were able to snag an interview with one of the members of the Kapture team, check it out below! Click here for image source and where to buy.
What is your name and what is your role with Kapture? Matthew Dooley, Co-Founder and COO.
Tell us more about how Kapture was conceptualized? My business partner, Mike (Sarow), was with a friend in San Francisco three years ago when they were sharing in really fun moments while on vacation together. At one point, Mike said it would be cool if he could save what his friend just said – and even then, he tapped his wrist to signify the capture. From then on, they fake-captured all kinds of fun, unexpected moments. When he returned to Cincinnati, he shared the concept with me and we got to work refining and testing the concept!
Crowdsourcing is all the rage right now (especially KickStarter). What made you all decide to take the KickStarter funding approach? Any unique insights you can share with our readers on the KickStarter process? The primary reason we launched a campaign on Kickstarter is market validation. In a market without a whole lot of consumer data – wearable tech – and with a truly unique product, we’re using Kickstarter to not just raise money for the next stage in our product development but to find out who wants to use and buy it (and how many!). Funding aside, we’ve gained so much product and market intelligence just from putting ourselves out there…all of which we wouldn’t have had if we just went ahead with a public launch early next year. We’re interacting with actual customers day in and day out, fielding all kinds of questions and ideas. And while we still have a ways to go to reach our funding goal, we feel blessed to have such a passionate group of first customers. As far as any unique insights from our experience on Kickstarter…1. anticipate some of the questions and prepare answers so that you’re as efficient as possible with your time during the campaign 2. hold a launch event to press ‘go’ so that you can capture as many pledges as possible at the very beginning, 3. have a plan to carry momentum through the ‘dead zone’ which is the two weeks in between launch and final weeks 4. keep the page simple and build on to it from there vs. starting with too much information and having to pare it down 5. have a designer on-hand to be able to crank out graphics for emails, updates, social media etc.
We have all had that moment where we wished we had been able to get some conversation or something said by our idiot friend. What was one thing (or several) that made you happy you were wearing the Kapture device? It’s been so interesting to see all of the ways people say they would use our device. If you visit our Kickstarter page, you can see over 50 different use cases from our backers. We think this is where the rubber meets the road: people need to see how they could use the product – so, beyond just how it works or that it looks nice with a certain outfit, what is their personal benefit? And of course, it depends on the user. It’s interesting: when we first introduce the product to someone, they think of the big moments that they wish they could relive or share: a marriage proposal or their kid’s first word. But when they have a week or two to think about it, they come up to us and rattle off a dozen or more ways they could/would have used it. We’ve heard from a blind woman who described the sounds around her as the most important cues in her life and how our tap interface (no screen, no buttons) would be perfect for her. We’ve had parents and grandparents tell us about all of their kids’/grand kids’ moments they miss – or that come and go too quickly – because they’re not equipped to capture them. Teachers love the potential of capturing student’s moments when they present their work, describe a piece of art, or respond in class with a witty answer. College students are having the time of their life, meeting new people and experiencing things for the first time (plus, their parents might want them to have a device to remember and understand certain parts of class lectures!). It’s great in the business setting at meetings or events where not everything is interesting or worth saving, but certain parts are. Also, market researchers have latched onto the concept as a form of ‘passive measurement’. Sons and daughters of elderly parents have told us a device like this would grant them comfort when they go on doctor’s visits (either together or, especially, separately). Nurses and doctors could use our product to remember important information and save time from listening to or playing back everything. If you’re diagnosed with a terminal illness, like our friend Mike was, you’re completely taken aback and can’t possibly comprehend what the doctor says following the diagnosis. Some people have a terrible memory. My wife would love to capture me talking in my sleep, because she always forgets by the time she wakes up. I would love to use it when I’m in the car or on a run because my mind is racing (faster than my legs!), and it’d be great to just talk, tap and share. As you can see, the list goes on. And we’re excited to witness even more scenarios come out when the product is actually in-market.
How many times without connecting the Kapture device to your smartphone are you able to tap (how many occurrences can be saved before the device needs to connect)? Approximately 25.
What are some of the different ideas people have given to you on creative ways to use Kapture? See above. Also, take a look at backers ‘Mr. Shantyboat’ and ‘Paul Roy’ here – http://www.kickstarter.com/projects/1483824574/kapture-the-audio-recording-wristband/comments.
Any future plans on different versions or upgrades to the Kapture? Got any new gadgets your team is working on? Right now, we’re focused solely on getting this product to market, and we’ve definitely got some different versions and upgrades planned – with both the device and our mobile app. One innovation we’ve already kicked off is the ability to wear Kapture without the wristband. We’re calling it Klip – see under our ‘Updates’ on Kickstarter – and it can be clipped on to your belt, lapel, cuff etc. On the software side, we’d love to be able to integrate with Evernote so that people can easily transfer a sound clip from Kapture to a note/notebook.
Thanks for the interview and insights. We hope the KickStarter campaign is a success! Click here to support the Kapture KickStarter campaign!