So we don’t want to get too dark on this one for our reasoning behind selecting this gadget but a member of our staff is affected by skin cancer. Many people know or have been affected by skin cancer and it can get pretty nasty and scary. The 80’s generation grew up with tanning beds being quite regular without many regulations being placed to avoid over exposure to UV rays. Also, having grown up in the Midwest, it becomes a mad dash to the Lake of the Ozarks once the sun comes out during the summer. This also means huge amounts of exposure to the sun and too much time being spent drinking in Party Cove and not enough attention to sunscreen being applied.
What in the world could be the solution? How do we have a built in reminder when we are all wearing next to nothing and around the water? The UVeBand will hopefully be the answer to all of these problems and make us all more conscious of sun exposure. The UVeBand is unique because there is a small window built into the bracelet which monitors and collects data on how much you are being exposed to UV rays. There was a fancy math algorithm built into the chip which was developed by a famous dermatologist that then vibrates to remind you to reapply sunscreen. It is a simple yet very ingenious way to solve this problem. The one drawback that we saw with this health gadget is the possibility for some very funky tan lines. If you wear a watch on the regular then you are probably OK but something to consider when thinking about purchasing this item. This is currently a KickStarter campaign and seems to be pacing well. It hasn’t been out for long but we anticipate the number to increase as more people pick this gadget up. We were also happy to hear that they made sure this bracelet was water proof which we saw as a requirement.
With different colors and an effective goal of helping people to monitor their UV exposure, the UVeBand is a great gadget we hope manages to be crowdfunded and put into manufacturing. A great product that just needs a little push!
We managed to score an interview with a very important person at UVeBand and got some really great insights to the company and their product. Check out what he had to say!
Tell us your name and what your role is at UVeBand.
My name is Steve Tew, I’m the CEO and inventor of UVeBand.
Can you give us an idea of how the idea of the UVeBand came about?
I was on holiday and I was wearing sunscreen, I re-applied sunscreen when I felt I was starting to burn. I then got burnt! which I think is very common.
I looked at the back of pack and it stated like most sunscreen apply every “1 to 3 hours”
or “frequently” I worked out the reason behind this was manufacturers do not know the UV index of the
sun you are exposed to. UVeBand does.
You currently have a KickStarter campaign for UVeBand going. Can you tell our users what that initial investment will go towards?
The initial investment goes towards tooling for parts for UVeBand. This cost approx. £20,000
Approx 50% of investment goes towards the actual cost to make each UVeBand
There are numerous other costs that must be allowed for too.
Could you explain to us a little more about the KickStarter process and what you had to go through to get approved?
We’ve been planning our launch on Kickstarter from September 2012 to our launch on March 1st 2013 (6 months)
I wrote to kickstarter in November to state we wanted to launch on their website with UVeBand but were concerned that we may be prohibited because that may class UVeBand as a health product (No health products allowed on Kickstarter) We received a
simple email stating please read the terms and conditions. Thus we just had to take a chance. We reviewed numerous Kickstarter videos to get a feel of what worked. When we were ready, we went live, but you must then wait one week for Kickstarter to review your project, as they can still reject it!.
We were notified that Kickstarter really liked UVeBand, and were happy to class it as a notification device not health device.
You’ll notice in the video we shot we don’t reference Kickstarter as we planned to launch the same project and video on Indiegogo (Kickstarter competitor)
if we were rejected by Kickstarter.
Is there anything unique about your company or product that you think people might not know about but should?
The UVeBand formula took years to perfect, it was designed to act and think like a dermatologist would think when informing you to reapply sunscreen.
From UVeBand was born MEDeSafe, which is a thin flexible low cost medicine label that can monitor UV, time, light, temperature, shock, humidity.
It tells a patient when their medicine is unsafe. We’re in talks with two major pharmaceuticals about using the label technology.
A common question we received after featuring the UVeBand was “will it leave a tan line?”. We didn’t realize guys cared so much but do you care to address that question?
UVeband is a loose fit so sunlight does goes underneath, also it’ll be as much of a problem as a normal watch. But we are working on a new version that is half thickness of the existing band